Founder-led product, AI and engineering consultancy
Good Trouble is my founder-led product and engineering practice. I help ambitious teams make difficult technology decisions, unblock important products and turn useful AI ideas into working systems.
[ WHAT I DO ]
Good Trouble is for the moment when an important product or technology decision needs experienced, independent judgement.
01We have an AI idea, but do not know whether it deserves to become a product.
02The prototype works. We are not convinced the architecture will survive production.
03The programme is moving, but nobody can explain whether it is creating value.
04The product has become more complicated than the problem it was meant to solve.
05We need an experienced person to challenge the plan before we commit.
06Delivery has stalled between product, engineering and senior stakeholders.
[ WHY THE NAME? ]
Reliable products take constructive trouble.
They need difficult decisions, thoughtful architecture and somebody prepared to own the details. A prototype can be useful. Production still needs care, judgement and serious engineering.
That is the kind of trouble I am here for: the helpful challenge that makes a better outcome more likely.
[ THE GOOD KIND ]
Not friction for its own sake. A clearer route to something worth trusting.
[ WAYS TO WORK ]
Focused work. Direct access. No permanent bench pretending to be busy.
Clear judgement before a consequential decision.
For founders, executives and technology leaders who need an experienced product and engineering perspective close to the work.
Executive advisory · Architecture review · AI opportunity assessment
A defined problem gets unstuck.
A short, intensive engagement when delivery has lost momentum, the architecture needs a second look or the plan needs a healthy challenge.
Product reset · Delivery recovery · Technical due diligence
An important idea becomes something tangible.
Selective hands-on work to test a concept properly, shape the right architecture and learn what should happen next.
Product discovery · Technical spike · Production-minded prototype
Daniel works directly on every engagement and can assemble a small group of trusted specialists when the problem requires it.
[ RECEIPTS, NOT THEATRE ]
[ DANIEL TUDORANA-CLARK ]
Founder & Chief Trouble Maker
The resident answer to: “Yes, but can we actually build it?”
Managing Director, Hello AI Collective
Former Senior Director, Application Development & AI at Monster Energy EMEAO
Daniel has spent more than 20 years working across product, engineering, AI, data and cloud. He has led teams, carried commercial responsibility and stayed close enough to the work to know when a confident answer is not yet an honest one.
[ TWO DOORS. ONE USEFUL ANSWER. ]
Different shapes of work. The same instinct to make the right call early.
[ CHOOSE GOOD TROUBLE WHEN ]
[ CHOOSE HELLO AI WHEN ]
Not sure which door to use? Start with the problem. I'll point you in the right direction.
[ THE STRAIGHT ANSWERS ]
A few useful answers for people who prefer to understand the shape of the work before starting a conversation.
When a product, AI or technology decision is focused but consequential, and you want Daniel directly involved before the problem becomes more expensive.
Yes, selectively. Daniel works directly on every engagement and can assemble a small group of trusted specialists when the problem genuinely requires it.
Good Trouble is for direct, focused judgement, interventions and selective builds. Hello AI Collective is Daniel's primary platform for enterprise AI transformation, larger delivery teams and multi-phase implementation programmes.
Yes. Daniel speaks and facilitates sessions on enterprise AI, engineering leadership, product thinking and organisational leverage.
[ GOT A THING? ]
The initial conversation goes directly to Daniel.